A parking aggregator is an online marketplace that sells parking inventory across many facilities, delivering reservations and demand in exchange for fees and control of the customer relationship. In a parking facility:
- Aggregators extend reach and fill off-peak capacity, while inserting themselves between the facility and its customer data.
Considerations
- Channel pricing, data ownership, and rate parity belong in the contract. The aggregator sells your stalls; decide what else it gets to own.