GLOSSARY

Dynamic Pricing (Parking)

Dynamic pricing adjusts parking rates with demand, by time, event, occupancy, or channel, to manage utilization and revenue. In a parking facility:

TARGET ~85% Meter price 050%85%100% BLOCK OCCUPANCY HIGH LOW PRICE
Illustrative: demand-responsive pricing holds the rate low while spaces are plentiful, then raises it as a block fills, aiming to keep roughly one space open. Modeled on SFMTA’s SFpark; not specific rate data.
  • Event surges, commuter peaks, and aggregator channels each price differently; the goal is target occupancy, not maximum rate.

Considerations

  • Transparent rules keep dynamic pricing defensible with the public and with monthly customers. Price to the occupancy you want, and publish the logic.