Revenue Share

A revenue share is an arrangement in which parking revenue is split between two parties by an agreed formula, typically between a facility owner and its operator, a technology vendor, a reservation platform or a concessionaire.

Revenue shares align incentives: when the operator or vendor earns more by growing revenue, it has reason to price well, market the facility and keep equipment working. They also shift risk, since a share of a smaller pie pays less in a downturn.

Common structures

  • Percentage lease. The operator pays the owner a share of gross revenue, often above a minimum rent. See owner-operator agreement.
  • Management with incentive. A base fee plus a share of revenue above a target.
  • Concession. A long-term share paid to a public owner. See parking concession.
  • Technology and booking fees. Vendors and aggregators taking a percentage of each transaction.

What to define and audit

  • What counts as gross revenue: taxes, refunds, validations, convenience fees and credit card costs.
  • Reporting frequency, access to transaction data and audit rights.
  • Minimum guarantees and how they adjust.

The Parkonomics view

A revenue share is only as good as its definition of revenue. Write that definition carefully, then make sure the data to check it belongs to the owner.

Related terms: Owner-Operator Agreement, Parking Concession, Parking Aggregator, Net Operating Income

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