A parking pro forma is the forward financial model of a facility: revenue by product, operating expenses, capital reserves, and debt service, projected over the hold. In a parking facility:
- The pro forma disciplines every design decision that adds cost or capacity; it is where ratios, rates, and utilization meet money.
Considerations
- Honest pro formas stress-test demand, not just expenses. If it does not pencil in the pro forma, it will not pencil in the garage.