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Behavior and Demand
Deep Dive Reports · Behavior and Demand
September 1, 2026
Ghost Plates and the Broken Gas Tax
A license plate is a 124-year-old credential anyone can forge. That single flaw is draining billions from tolls, taxes, and the roads themselves.
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Deep Dive Reports · Behavior and Demand
August 31, 2026
Nobody Cares About Your Bus Lane
The parking and transit industry has a marketing problem, not just an infrastructure problem.
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Deep Dive Reports · Behavior and Demand
August 31, 2026
The Generational Skip
Habits formed in early adulthood tend to persist for life. That single fact from behavioral economics should reorganize how we decide what to build, and for whom.
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