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A publication of the National Parking Association -- Parking Consultants Council
NPA's 75th Year · 1951–2026  ·  How this connects to WeAreParking.org →
Parkonomics PCC Research
PCC Research / The PCC Book of Parking / Part VI
THE PCC BOOK OF PARKING · PART VI · 11 MODULES · BUILT IN FULL

Making It Pay

Operations, revenue, and the machines that collect it. The largest single part of the book after geometry, because this is where the asset earns: the operating model, the agreement that routes the money, the budget labor dominates, the lane technology, the gateless bet, the monthly book, and the software stack's one real question -- who owns the customer.

Source chapters: Chs 16-17 (Hammerschlag, Oglesby; Oglesby, Moore, Chapman) · digital-operations modules (Sachs)
Mechanisms on display: the monthly oversell planner (Module 52, live), and the canonical money-flow pair -- Module 46 draws the base flows, Module 55 redraws them with the aggregator inserted.
MODULE 45

Method of Operation: Self-Park, Valet, and Hybrid Models

Self-park, hybrid, valet: the dial that trades labor and liability for capacity and service.

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MODULE 46

Owner-Operator Agreements: What Each Structure Trades

Follow the money and the agreement explains itself: fee, lease, and what each structure trades.

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MODULE 47 · FREE

Revenue Streams Beyond the Gate

Charging, advertising, fleet, storage, events: together, a second gate on space already bought.

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MODULE 48

The Operating Budget Pro Forma

The operating dollar, decomposed -- and the labor bar every other decision negotiates with.

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MODULE 49

Staffing the Modern Facility

Fewer people, higher skill: from the cash drawer to the command center.

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MODULE 50

PARCS Lane Technology: What's in the Lane, and Why

The lane, exploded: five decisions, five components, five maintenance contracts.

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MODULE 51

Gateless, LPR, and Frictionless Operation

Gateless moves the gate into the back office -- price the enforcement funnel honestly.

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MODULE 52

Monthly Parking: Credentials, Contracts, and the Billing Machine

No-shows are revenue wearing an empty stall: the oversell ratio, measured not hoped.

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MODULE 53

Space Availability and Parking Guidance Systems

The guidance ladder from street sign to stall light -- worth what its accuracy keeps honest.

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MODULE 54

Digital Marketing: How Drivers Find Parking Now

The storefront is the search result: the discovery funnel and where it leaks.

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MODULE 55

The Parking Software Stack: Aggregators, White Label, and Who Owns the Customer

Aggregators, white label, and the only question that matters: who owns the customer.

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← Part V · Making It UsablePart VII · Keeping It Alive →Start at Module 45 →